The aim of the master's degree program in Digital Marketing is to train the digital marketing manager, i.e. a new professional figure able to merge managerial knowledge (especially marketing knowledge) with digital skills. It is one of the emerging professions most requested and paid for by companies that as we know now operate in a space that is no longer just physical but digital. This profession is considered one of the "most promising job position of the future". The main objective is, therefore, to train professional figures equipped not only with a deep knowledge of the market and the peculiar characteristics of the activities and processes related to marketing, but also with the technical specifications to operate successfully. For this reason, in the educational path, the economic, legal and business disciplines are flanked by the quantitative-IT ones, in order to provide the student with a detailed and integrated vision of the aforementioned areas in line with the needs expressed by the companies. The Digital Marketing Manager is a figure that can be spent in companies, in communication agencies, but also as a freelance. His professional background also allows him to fill roles as Digital Communication Manager, Digital Media Planner, Digital Strategist, Social Media Manager, Web Marketing Manager. The teaching staff of the Digital Marketing master's degree program provides for the presence of qualified teachers as well as nationally recognized digital marketing experts. The courses activated, in addition to providing solid managerial theoretical bases, include the use of data mining software, statistical analysis, simulations of digital marketing strategies organized for groups of students, and in general the use of the case method studies in order to provide students with the fundamental digital marketing skills required by businesses.