The course, as a related and integrative training activity, contributes to the achievement of the educational objectives by providing theoretical and methodological tools useful to analyze, interpret and evaluate human behavior in the economic-business context at an individual (individual decision-making), micro (small groups) and macro level (complex organizational systems). In particular, the course integrates knowledge on traditional economic and financial theories, which presuppose the unlimited rationality of the decision maker, with the most recent evidence of psychological research on decision-making processes in conditions of risk, uncertainty and ambiguity. In addition, the course aims to provide knowledge and useful tools to be able to carry out, in full autonomy and / or in collaboration with other professional figures, actions aimed at developing human potential, managing innovation in social, institutional and productive contexts.
At the end of the course, students should know and understand features related to Economics and Behavioral Finance in order to be able to apply the latest cognitive and behavioral models to the economic and financial environment. In particular, students:
- must have acquired specialist knowledge relating to the main reference literature;
- will have to know the main empirical evidence that led to the affirmation and development of the discipline.
At the end of the course, the student must be able to apply and integrate the theoretical and metholodogical knowledge learned to specific contexts, through the creation of ad hoc research protocols and / or through the formulation or revision of real case studies.