The Visual Identity System of the “Gabriele d'Annunzio” University of Chieti – Pescara is a coordinated, consistent set of guidelines, tools, and examples designed to standardise, modernise, and simplify the University’s visual representation across all communication materials—both internal and external—regardless of medium (from print to video, websites, objects, and installations).This approach ensures a unified institutional identity for d'Annunzio University and enhances its visibility and recognisability externally.